What are Social Media Assets | Twitter LinkedIn Facebook Assets

Wondering What are Social Media Assets? How to build Facebook / Instagram Assets? What are Twitter / LinkedIn Assets, GPlus / YouTube Assets? How to build them?

Find out answers to all this questions in this article.

What are Social Media Assets?


To understand what are social media assets and how to Build Social Media Assets, lets first try to understand what are Digital Assets & what are Social Media Assets in particular.

In our previous blog on “How to Build Website Assets” we had explained that all our websites, email ids, blogs, subscribers, social accounts, followers, apps, download etc. are digital assets.

Social media is very important because most of us are hooked on to them most of the time. Social media becomes all the more important for public figures like Celebrities, Politicians, and Brands etc. as they communicate with the large number of followers directly. In fact some politicians prefer to use social media over main stream media as they feel that main stream media are biased against them.

What are the Types of Social Media Assets

Let us understand what we should consider as our social media assets. We can consider all the social media accounts & their urls, friends, followers, subscribers, viewers, likes, shares etc. as our social media assets.

Social media in India is largely dominated by Facebook, Twitter, LinkedIn, Google Plus Instagram & YouTube.

So let us understand types of assets in each of these.

What are Facebook Assets?

Facebook being the largest social media site in the world with over 200 crore users.

Facebook assets will comprise of the following –


  • Account – It is important for public figures more so as it appears on their websites, Wikipedia pages & also on search results.
  • Friends – they are your biggest assets as you can influence their decisions in a certain way.
  • Page URL – this is important for business as it is linked form your website & other social accounts.
  • Followers – they like & share your posts & hence add value to your asset.

What are Twitter Assets?

Twitter is more an exchanges of thoughts & views. It is 2nd largest social media site with about 150 crore accounts & 25+ % are monthly active users.

Twitter assets will comprise of the following-


  • Followers – they are your biggest assets as you can influence their decisions in a certain way.
  • Tweets – your tweets is why people follow you

What are LinkedIn Assets ?

LinkedIn is a professional media & in my opinion very rich media for all types of business people & professionals.

This site has more than 467 million users & 57% of all LinkedIn traffic is mobile.

LinkedIn Assets shall include the following-


  • Your LinkedIn URL – as this is how you get searched preference
  • Connections– LinkedIn is about professional networking & the more no .o connections you have ore is the value of your profile.
  • Company Page – This is important as you share professional information regarding your services & products. You link your website to this as well.

What are Google Plus Assets?

Google Plus is important as it is a Google social media product & appears in many search results.

Google Plus Assets include the following-


  • Gplus URL – this were your profile & about us details are.
  • Followers – they are your biggest assets as you can influence their decisions in a certain way.
  • Google Business page– the local businesses that appear in Google searches are these pages & also they are linked to business website.

What are Instagram Assets?

Instagram is a photo and video-sharing social networking service & widely popular too.

Instagram assets include the following-


  • Your ID – This is how you are known on instagram & this is what you link to your website.
  • Followers – they are your biggest assets as you can influence their decisions in a certain way.

What are YouTube Assets?

YouTube is largest video streaming site in the world.

YouTube is the world’s second largest search engine and third most visited site after Google and Facebook

400 hours of video are uploaded to YouTube every minute

We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined

YouTube assets shall include the following –


  • Videos – they are reason why you have visitors.Therefore they are crucial.
  • Channels – Channel is where you have all your videos & you link it with your website too.
  • Subscribers – they are your largest assets as they come often to your channel & see the new videos
  • Views – the more the number of views a video more likely of it featuring on top of search results & therefore more valuable it appears to a new viewer.

Now that we have identified the various assets on social media, we shall look to optimize them further in our next blog.

So we hope this article has been informative.

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