{"id":566,"date":"2018-10-03T09:17:51","date_gmt":"2018-10-03T09:17:51","guid":{"rendered":"http:\/\/www.numero-uno-inc.com\/blog\/?p=566"},"modified":"2018-11-29T10:02:23","modified_gmt":"2018-11-29T10:02:23","slug":"how-to-build-youtube-assets","status":"publish","type":"post","link":"https:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\/how-to-build-youtube-assets\/","title":{"rendered":"How to build YouTube Assets| How to Optimize YouTube Videos Channels"},"content":{"rendered":"<p>Learn to build YouTube Assets in this article.<\/p>\n<p>Digital Assets on YouTube will be Videos, Channels &amp; subscribers. 10 steps on How to Optimize YouTube Assets namely Videos &amp; Channels.<\/p>\n<h2 style=\"text-align: center;\">How to build YouTube Assets<\/h2>\n<p>In this article we will look at how to build YouTube assets. We shall look as to why YouTube is so important &amp; also what are digital assets on YouTube. After identifying the assets we shall look on how to optimize YouTube videos &amp; channels.<\/p>\n<p>Learning how to\u00a0build YouTube Assets and implementing this starategies is quite an simple process which anyone can master.<\/p>\n<h2>Why is YouTube so important?<\/h2>\n<p>As net becomes cheaper &amp; more faster net connections availability has increased video consumption. This trend shall continue &amp; YouTube being the King to Video platforms is a very important medium.<\/p>\n<p>Some of the most important statistics about YouTube:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-567\" src=\"http:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/importance-of-youtube.jpg\" alt=\"importance-of-youtube\" width=\"1000\" height=\"556\" \/><\/p>\n<ol>\n<li>YouTube is the world\u2019s second largest search engine, next only to Google.<\/li>\n<li>YouTube is third most visited site after Google and Facebook.<\/li>\n<li>400 hours of video are uploaded to YouTube every minute.<\/li>\n<li>We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined.<\/li>\n<li>More than half of YouTube views come from mobile devices.<\/li>\n<li>The average mobile viewing session lasts more than 40 minutes.<\/li>\n<li>People prefer to watch a video of a product than to read about it.<\/li>\n<\/ol>\n<h2>What are YouTube Assets?<\/h2>\n<p>We have described &#8220;Digital Assets&#8221; in earlier blog namely &#8220;<a href=\"http:\/\/www.numero-uno-inc.com\/blog\/seo\/how-to-build-website-assets\/\">Website Assets<\/a>&#8221; &amp; &#8220;<a href=\"http:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\/create-social-media-assets\/\">Social Media Assets<\/a>&#8220;. Likewise YouTube asset shall be as follows-<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-574 size-full\" src=\"http:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/what-are-youtube-assets-1.jpg\" alt=\"how to build YouTube Assets\" width=\"619\" height=\"846\" srcset=\"https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/what-are-youtube-assets-1.jpg 619w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/what-are-youtube-assets-1-220x300.jpg 220w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/what-are-youtube-assets-1-600x820.jpg 600w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Videos<\/li>\n<li>Channels<\/li>\n<li>Subscribers<\/li>\n<li>Playlist<\/li>\n<\/ul>\n<h2>How to Optimize YouTube Assets?<\/h2>\n<p>We shall look on how to optimize YouTube assets namely <strong>Videos<\/strong> &amp; <strong>Channels<\/strong> as these are most important on YouTube.<\/p>\n<h2>How to Optimize YouTube Videos? 10 Steps to Optimize YouTube Videos<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-569\" src=\"http:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-videos.jpg\" alt=\"how-to-optimize-youtube-videos\" width=\"1000\" height=\"556\" srcset=\"https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-videos.jpg 1000w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-videos-300x167.jpg 300w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-videos-768x427.jpg 768w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-videos-600x334.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ol>\n<li><strong>Great Content<\/strong> &#8211; Content is the biggest reason why users watch videos. There is no short cut to this. Being original, relevant &amp; concise enhances your videos richness. E.g. Khan Academy produces rich &amp; original content on major educational topics.<\/li>\n<li><strong>Good Sound<\/strong> &#8211; This is another factor we should remember when we optimize YouTube videos. Bad sound is a big turn off &amp; may lure viewers away from your video. E.g. Gangman videos &amp; Kolaveri Di reached billions of views.<\/li>\n<li><strong>Title<\/strong> &#8211; YouTube Video title is one of most important criterion on which YouTube algorithm ranks videos. Make sure you have used right title containing your most important keyword &amp; value you bring to the table. E.g. 9 tips to optimize Or Easy steps to learn<\/li>\n<li><strong>Description<\/strong> &#8211; Description appears below the title in YouTube search &amp; it is here that you can detail the value proposition of the video. Many users read the description &amp; decide whether or not this video is right for them.<\/li>\n<li><strong>Thumbnails<\/strong> &#8211; This is the image that appears in the YouTube searches. This is single most reason why users decide to watch the video. Make it appealing with a punch line and enticing enough. Add face wherever possible as it shows authenticity. E.g All Tony Robbin videos will have his face &amp; a message in the thumbnail.<\/li>\n<li><strong>Preview<\/strong> &#8211; Give a preview of your video in the first 10-20 seconds of the videos as people tend to decide by then whether or not they will watch the video completely.<\/li>\n<li><strong>Tagging<\/strong> &#8211; This is another major parameter for ranking on YouTube searches. Make sure you have rightly used the tags. E.g. A movie song should have tags like romantic song, movie name, actor names etc.<\/li>\n<li><strong>Call to action<\/strong> &#8211; During watching videos, viewers need to enticed with call to actions which could be flashing a phone number &amp; website details, asking to like, comment &amp; share the video,\u00a0 subscribe to channel etc..<\/li>\n<li><strong>Highlight Milestones<\/strong>&#8211; In your thumbnails do highlight the important milestone the particular video has reached like 1 million views is highlighted by many videos in their thumbnails to entice users to watch their video.<\/li>\n<li><strong>Engage Users<\/strong> &#8211; Do respond to comments &amp; views expressed by your viewers often to engage them. You can in fact engage users during the video by asking them to comment or action to do in comments.<\/li>\n<\/ol>\n<h2>How to Optimize YouTube Channels? 6 Steps to Optimize YouTube Channels<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-577\" src=\"http:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-channel-1-534x1024.jpg\" alt=\"how-to-optimize-youtube-channel\" width=\"534\" height=\"1024\" srcset=\"https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-channel-1-534x1024.jpg 534w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-channel-1-156x300.jpg 156w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-optimize-youtube-channel-1.jpg 592w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<ol>\n<li><strong>Create Channel<\/strong> &#8211; Many beginners forget to create channels &amp; upload in personal capacity. Having a channel is critical as you can entice users to subscribe &amp; become a regular viewer.<\/li>\n<li><strong>Channel URL<\/strong>&#8211; YouTube allows you to optimize channel URL. Please take your company name or major keywords of your product &amp; service within the URL. e.g. Khan Academy channel url is simply khanacademy<\/li>\n<li><strong>About Details<\/strong> &#8211; Do give important details in the about tab of the channel to your users. They can then decide whether they would like to watch more videos from your channel &amp; hence subscribe. Do give details your website, Facebook, Twitter &amp; other social media links.<\/li>\n<li><strong>Profile Pic<\/strong>&#8211; This is very important. Add your face, logo or some other important icon to distinguish your channel.<\/li>\n<li><strong>Banner Pic<\/strong> &#8211; Give a nice &amp; relevant banner picture to increase your chances of being subscribed by the viewers<\/li>\n<li><strong>Create Playlists<\/strong>&#8211; Create topic wise playlist to viewers so that they don&#8217;t to search among your videos for related videos. E.g &#8211; Tony Robbins has created playlist for Life Advice, Financial literacy etc.<\/li>\n<\/ol>\n<p>Hope you have liked the article and have understood\u00a0 how to build YouTube Assets. Do share your comments &amp; views to help us better our content.<\/p>\n<p>Also do share the article with your friends &amp; your social media network.<\/p>\n<p>We at Numero Uno always strive to and for our customers to Build Digital Assets &amp; also increase their values.<\/p>\n<p>Also we analyze their competitors, target audience &amp; geography to have a customize strategy for building Digital Assets.<\/p>\n<p>Do reach us at\u00a0<a href=\"mailto:info@numero-uno-inc.com\">info@numero-uno-inc.com<\/a>.<\/p>\n<p>Kindly read our other blog articles on\u00a0<a href=\"http:\/\/www.numero-uno-inc.com\/blog\/seo\/\">SEO<\/a>,\u00a0<a href=\"http:\/\/www.numero-uno-inc.com\/blog\/adwords\/\">Adwords<\/a>,\u00a0<a href=\"http:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\">Social Media<\/a>\u00a0etc.<\/p>\n<p>Cheers,<\/p>\n<p>Hemant<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn to build YouTube Assets in this article. Digital Assets on YouTube will be Videos, Channels &amp; subscribers. 10 steps on How to Optimize YouTube Assets namely Videos &amp; Channels. How to build YouTube Assets In this article we will look at how to build YouTube assets. We shall look as to why YouTube is <a href=\"https:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\/how-to-build-youtube-assets\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about How to build YouTube Assets| How to Optimize YouTube Videos Channels<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,13],"tags":[75,80],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-assets","category-social-media-marketing","tag-social-media-assets","tag-youtube-assets"],"_links":{"self":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":6,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions\/2755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/media\/567"}],"wp:attachment":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}