{"id":173,"date":"2018-06-20T07:35:24","date_gmt":"2018-06-20T07:35:24","guid":{"rendered":"http:\/\/www.numero-uno-inc.com\/blog\/?p=173"},"modified":"2018-11-01T11:17:37","modified_gmt":"2018-11-01T11:17:37","slug":"how-to-use-schema-markup-for-seo","status":"publish","type":"post","link":"https:\/\/www.numero-uno-inc.com\/blog\/seo\/how-to-use-schema-markup-for-seo\/","title":{"rendered":"How to use Schema Markup for SEO"},"content":{"rendered":"

How to use Schema Markup for SEO<\/h2>\n

How to use Schema Markup so that your site can be easily found by search engines is a common question among many people.In this article you will learn how to use schema markup to boost your SEO.<\/p>\n

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Schema Markup<\/p><\/div>\n

Let us first understand what Schema Markup means :<\/p>\n

Schema Markup refers to micro-data or semantic vocabulary of tags which you can insert to your HTML in order to improve the manner in which search engines read and represent your page in SERPs.<\/p>\n

One of the newest developments in SEO is named schema markup.<\/p>\n

This new kind of optimization is one of the greatest powerful, but is not used widely as a form of SEO available today.<\/p>\n

Once you the gain understanding regarding the concept and method of schema markup, you can easily lift your website in the search engine result pages (SERPs).<\/p>\n

Here\u2019s an example of a local business that has markup on its event schedule page. The SERP entry looks like this:
\n\"how<\/p>\n

 <\/p>\n

The schema markup informed the SERP to show a schedule of upcoming hotel events. Which, for the user, is remarkably helpful.<\/p>\n

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Why Schema Markup is important<\/p><\/div>\n

Structured data & Linked data are terms which are closely related to Schema Markup.<\/p>\n

Let\u2019s understand what they mean:<\/p>\n

What is Linked data:<\/h3>\n

In computing, linked data (often capitalized as Linked Data) is a technique of publishing structured data in order so that it can be interlinked and turn into more useful through semantic queries.<\/p>\n

It forms upon standard Web technologies like HTTP, RDF and URIs, but instead of using them to serve web pages for human readers, it extends them to display information in a way that can be read automatically by computers.<\/p>\n

You can learn more about Linked data here\u00a0<\/a><\/p>\n

What is Structured data:<\/h3>\n

Structured data denotes the type of data with a high level of organization, like information in a relational database.<\/p>\n

When information is greatly structured and expectable, search engines are more easily able to organize and show it in creative ways.<\/p>\n

Structured data markup is a text-based organization of data which is incorporated in a file and served from the web.<\/p>\n

It usually uses the schema.org vocabulary\u2014an open community effort to promote standard structured data in a range of online applications.<\/p>\n

Structured data markup is best effortlessly represented in JSON-LD format, which stands for JavaScript Object Notation for Linked Data.<\/p>\n

Below is a simple JSON-LD structured data example you could use for contact information for your company:<\/p>\n

<script type=”application\/ld+json”><\/p>\n

{<\/p>\n

“@context”: “http:\/\/schema.org”,<\/p>\n

“@type”: “Organization”,<\/p>\n

“url”: “http:\/\/www.your-company-site.com”,<\/p>\n

“contactPoint”: [{<\/p>\n

“@type”: “ContactPoint”,<\/p>\n

“telephone”: “1234567”,<\/p>\n

“contactType”: “customer service”<\/p>\n

}]<\/p>\n

}<\/p>\n

<\/script><\/p>\n

What\u00a0\u00a0 is\u00a0\u00a0 Schema\u00a0\u00a0 Markup ?<\/h3>\n

Schema markup is code (semantic vocabulary) that you insert on your website in order to help the search engines return more informative results for users.<\/p>\n

(1)Organization Schema\u00a0\u00a0 Markup\u00a0\u00a0 :<\/h3>\n

Example (using JSON-LD)<\/p>\n

<script type=”application\/ld+json”><\/p>\n

{ “@context” : “http:\/\/schema.org”,<\/p>\n

“@type” : “Organization”,<\/p>\n

“legalName” : “Numero Uno”,<\/p>\n

“url” : “www.numero-uno-inc.com”,<\/p>\n

“contactPoint” : [{<\/p>\n

“@type” : “ContactPoint”,<\/p>\n

“telephone” : “9892378825”,<\/p>\n

“contactType”: “customer service”<\/p>\n

}]<\/p>\n

}<\/p>\n

<\/script><\/p>\n

 <\/p>\n

(2) WebSite\u00a0\u00a0 Schema\u00a0\u00a0 Markup :<\/h3>\n

Example (using JSON-LD)<\/p>\n

<script type=”application\/ld+json”><\/p>\n

{<\/p>\n

“@context” : “http:\/\/schema.org”,<\/p>\n

“@type” : “WebSite”,<\/p>\n

“name” : “Numero Uno”,<\/p>\n

“url” : ” www.numero-uno-inc.com “,<\/p>\n

“potentialAction” : {<\/p>\n

“@type” : “SearchAction”,<\/p>\n

“target” : ” www.numero-uno-inc.com?s={search_term}”,<\/p>\n

“query-input” : “required name=search_term”<\/p>\n

}<\/p>\n

}<\/p>\n

<\/script><\/p>\n

(3)Site Navigation Schema Markup :<\/h3>\n

Example (using microdata)<\/p>\n

<ul itemscope itemtype=”http:\/\/www.schema.org\/SiteNavigationElement”><\/p>\n

<li itemprop=”name”><a itemprop=”url” href=” http:\/\/www.numero-uno-inc.com\/about-us.html “>About Us<\/a><\/li><\/p>\n

<li itemprop=”name”><a itemprop=”url” href=”http:\/\/www.travelstore.com\/ http:\/\/www.numero-uno-inc.com\/search-engine-optimization.html “>SEO <\/a><\/li><\/p>\n

<li itemprop=”name”><a itemprop=”url” href=” http:\/\/www.numero-uno-inc.com\/ppc.html “>PPC<\/a><\/li><\/p>\n

<li itemprop=”name”><a itemprop=”url” href=” http:\/\/www.numero-uno-inc.com\/website-design.html “>Web Design<\/a><\/li><\/p>\n

<li itemprop=”name”><a itemprop=”url” href=” http:\/\/www.numero-uno-inc.com\/mobile-app-development.html “>Mobile App Development<\/a><\/li><\/p>\n

<\/ul><\/p>\n

(4) Schema Product & Offer Markup<\/h3>\n

Required Properties:<\/p>\n

For the Product schema, only the \u201cname\u201d property is required.<\/p>\n

For the Offer schema, the \u201cprice\u201d and \u201cpriceCurrency\u201d properties are required.<\/p>\n

Example (using microdata)<\/p>\n

<div itemscope itemtype=”http:\/\/schema.org\/Product”><\/p>\n

<h1 itemprop=”name”>Samsung Galaxy Ace Mobile <\/h1><\/p>\n

<span itemprop=”description”> Samsung Galaxy\u00a0 Ace is a great android phone with all the required features.<\/span><\/p>\n

<span itemprop=”offers” itemscope itemtype=”http:\/\/schema.org\/Offer”><\/p>\n

<meta itemprop=”priceCurrency” content=”USD” \/><\/p>\n

Buy New: $<span itemprop=”price”>48.99<\/span><\/p>\n

<link itemprop=”availability” href=”http:\/\/schema.org\/InStock” \/><\/p>\n

<\/span><\/p>\n

<\/div><\/p>\n

(5)Schema Article Markup:<\/h3>\n

Required Properties:<\/p>\n

Headline.<\/p>\n

Image<\/p>\n

DatePublished.<\/p>\n