{"id":118,"date":"2018-06-06T06:23:03","date_gmt":"2018-06-06T06:23:03","guid":{"rendered":"http:\/\/www.numero-uno-inc.com\/blog\/?p=118"},"modified":"2018-11-02T04:10:26","modified_gmt":"2018-11-02T04:10:26","slug":"how-to-use-linkedin-effectively","status":"publish","type":"post","link":"https:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\/how-to-use-linkedin-effectively\/","title":{"rendered":"How to use LinkedIn effectively"},"content":{"rendered":"<h2 style=\"text-align: center;\">How to use LinkedIn effectively<\/h2>\n<p>How to use LinkedIn effectively is a question most people have asked me during interactions. LinkedIn is the most important among social networking sites from professional perspective. I would recommend using &amp; optimizing LinkedIn effectively to increase your <strong>Career &amp; Business Growth Opportunities.<\/strong><\/p>\n<div id=\"attachment_119\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-119\" class=\"wp-image-119 size-full\" src=\"http:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-use-linkedin.jpg\" alt=\"How to use LinkedIn effectively\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-use-linkedin.jpg 800w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-use-linkedin-600x375.jpg 600w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-use-linkedin-300x188.jpg 300w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-use-linkedin-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-119\" class=\"wp-caption-text\">How to use LinkedIn effectively is a question most people have asked me during interactions.<\/p><\/div>\n<h2>Here are some of the simple steps to optimize LinkedIn-<\/h2>\n<ol>\n<li><strong>Complete your Profile<\/strong><\/li>\n<li><strong>Add Connections<\/strong><\/li>\n<li><strong>Endorse &amp; Recommend others<\/strong><\/li>\n<li><strong>Join &amp; Engage in your Category Groups<\/strong><\/li>\n<li><strong>Engage with your Connections regularly<\/strong><\/li>\n<\/ol>\n<div id=\"attachment_120\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-120\" class=\"wp-image-120 size-full\" src=\"http:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/what-are-steps-to-use-linkedin.jpg\" alt=\"How to use LinkedIn effectively\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/what-are-steps-to-use-linkedin.jpg 800w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/what-are-steps-to-use-linkedin-600x375.jpg 600w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/what-are-steps-to-use-linkedin-300x188.jpg 300w, https:\/\/www.numero-uno-inc.com\/blog\/wp-content\/uploads\/2018\/06\/what-are-steps-to-use-linkedin-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-120\" class=\"wp-caption-text\">Steps to use LinkedIn<\/p><\/div>\n<p>Let\u2019s look at these steps more in details<\/p>\n<h2><strong>1) Complete your Profile<\/strong><\/h2>\n<p>Having a complete LinkedIn profile considerably increases your visibility in LinkedIn search results.<br \/>\nMost importantly this site has a percentage tracker to let you know how complete is your profile.<\/p>\n<ul>\n<li>\n<h3><strong>Description<br \/>\n<\/strong><\/h3>\n<p>Add proper Description highlighting your <strong>journey<\/strong>, <strong>key achievement &amp; strengths<\/strong>.<\/p>\n<p>Keep it crisp though, so as the visitor gets a gist about work details.<\/p>\n<p>Mostly for details he shall scroll further.<\/li>\n<li>\n<h3><strong><strong>Experience<br \/>\n<\/strong><\/strong><\/h3>\n<p>Most important, detail the jobs you have done with <strong>designation &amp; timelines<\/strong> in this section.<\/p>\n<p>It will help the visitor understand your background, designation, profile, location, company etc.<\/p>\n<p>Although ex-Colleagues would be more than happy to connect here &amp; engage too.<\/li>\n<li>\n<h3><strong>Photo<\/strong><\/h3>\n<p>Kindly put a pic with <strong>professional look in a suit<\/strong> &amp; not some holiday pic,this is the most crucial point to remember.<\/p>\n<p>It is always better to put a face to a name, though you can relate more.<\/li>\n<li>\n<h3><strong>Contact Info<br \/>\n<\/strong><\/h3>\n<p>Do <strong>share<\/strong> your <strong>contact information<\/strong> so that your connections can reach you.<\/p>\n<p>Share your not so private contact details like <strong>blog, twitter<\/strong> handle etc. as they are displayed to people who are not connected to you too.<\/li>\n<li>\n<h3><strong>Education<br \/>\n<\/strong><\/h3>\n<p>Note that letting people know your education adds credibility to your profile.<\/p>\n<p>Though old <strong>batch mates<\/strong> will be able to find you easily &amp; they could be very useful connections<\/li>\n<\/ul>\n<h2><strong>2) Add Connections\u00a0<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>This is USP of LinkedIn. We can add all our professional connections- Clients, vendors, associates, colleagues, prospects here. Here are some key points to be noted-<\/p>\n<ul>\n<li>\n<h3><strong>Clients<br \/>\n<\/strong><\/h3>\n<p>Add all your <strong>existing clients<\/strong> by finding them on LinkedIn search.<\/p>\n<p>You will be able to interact with them more &amp; also would be able to generate some more business.<\/p>\n<p>Add your <strong>old clients too<\/strong>, as this will become another medium to engage with them more.<\/li>\n<li>\n<h3><strong>Vendors<\/strong><\/h3>\n<p>Vendors are your partners &amp; adding them here helps to increase connectivity.<\/p>\n<p>Some <strong>connection<\/strong> of your <strong>vendors<\/strong> could be your <strong>potential clients<\/strong> or vendor too.<\/li>\n<li>\n<h3><strong>Associates<\/strong><\/h3>\n<p>Your associates in your business are to be added on LinkedIn without fail.<\/p>\n<p>Associates help you <strong>generate visibility<\/strong> &amp; more business too.<\/li>\n<li>\n<h3><strong>Colleagues<\/strong><\/h3>\n<p>Add all your possible colleagues (old as well as existing) to your LinkedIn connections list.<\/p>\n<p>They will be <strong>happy<\/strong> to find you here too. Many of them of will <strong>surely endorse<\/strong> you &amp; recommend too.<\/p>\n<p>This will surely <strong>add weight<\/strong> to you LinkedIn profile.<\/p>\n<p>Colleagues help you in finding some assignments or new job too.<\/li>\n<li>\n<h3><strong>Prospects<\/strong><\/h3>\n<p>Prospects are your potential clients.<\/p>\n<p>Adding them here &amp; engaging them will surely <strong>increase<\/strong> your <strong>chances<\/strong> of converting them to customers.<\/li>\n<\/ul>\n<h2><strong>3) Endorse &amp; Recommend<\/strong><\/h2>\n<p>This is one of the most widely used feature of LinkedIn.<\/p>\n<p>As &amp; when you add a connection, LinkedIn prompts you to endorse them.<\/p>\n<p>You should give <strong>genuine endorsements <\/strong>according to the skill you feel they possess.<\/p>\n<p>Recommendation should also be given to deserving connections according to work you have been associated with.<\/p>\n<p>You can <strong>ask<\/strong> for <strong>recommendations<\/strong> in return too.<\/p>\n<h2><strong>4) Join &amp; Engage in Groups\u00a0<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>LinkedIn has many groups &amp; you should join a group <strong>suiting<\/strong> your <strong>business<\/strong> <strong>interests<\/strong>.<\/p>\n<p>Engage in the groups with other members &amp; may be you will find a potential client or partner.<\/p>\n<p>Post relevant content to the group which will be useful to fellow members too.<\/p>\n<p>Continuous &amp; irrelevant posting can get you into trouble too.<\/p>\n<p>Group admins can withdraw your membership to the group.<\/p>\n<h2><strong>5) Engage\u00a0<\/strong><\/h2>\n<p>Engaging is most important on LinkedIn.<\/p>\n<p>I would recommend to spend time religiously on this to get maximum benefits. Some useful tips for engagement-<\/p>\n<ul>\n<li>\n<h3><strong>Birthday<br \/>\n<\/strong><\/h3>\n<p>Most imporantly this site lets you know the birthdays of all connections in the notification section. You can use the standard greeting message available to wish.<\/p>\n<p><b>Customize\u00a0<\/b>the <strong>Greeting<\/strong> for better results.<\/li>\n<li>\n<h3>Work Anniversary<\/h3>\n<p>Similar to birthday, LinkedIn lets you know the work anniversaries of all connections in the notification section.<\/p>\n<p>You can use the standard greeting message available to wish.<\/p>\n<p><strong>Personalise<\/strong> the <strong>Greeting<\/strong> for better results though.<\/li>\n<li>\n<h3><strong>New Positions<\/strong><\/h3>\n<p>In notification you will also be able to see the new positions your connections have taken as they update their profile. <strong>Congratulate<\/strong> them &amp; if possible <strong>personalise<\/strong> the message.<\/li>\n<li>\n<h3><strong>Messaging\u00a0<\/strong><\/h3>\n<p>Note that you can message all your connections.<\/p>\n<p>Although use this effectively to engage connections effectively for business or career growth prospects.<\/li>\n<\/ul>\n<p>These are the basics on how to use LinkedIn Effectively. I would recommend that you spent mostly about 15-30 minutes on a daily basis to see the results. Nevertheless,you can also use it from your mobile &amp; travel time can be best utilized in this manner.<\/p>\n<p>Please share &amp; like the article if you have liked.<\/p>\n<p>Do share your comments at <a href=\"mailto:info@numero-uno-inc.com\">info@numero-uno-inc.com<\/a>.<\/p>\n<p>Cheers,<\/p>\n<p>Hemant<\/p>\n<p><strong>Please note- <\/strong>We also manage Linkedin Profiles for CXOs, to know more connect with me personally.<\/p>\n<p>Kindly read our other blog articles\u00a0 on <a href=\"http:\/\/www.numero-uno-inc.com\/blog\/seo\/\">SEO<\/a>, <a href=\"http:\/\/www.numero-uno-inc.com\/blog\/adwords\/\">Adwords<\/a>, <a href=\"http:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\">Social Media<\/a> etc..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use LinkedIn effectively How to use LinkedIn effectively is a question most people have asked me during interactions. LinkedIn is the most important among social networking sites from professional perspective. I would recommend using &amp; optimizing LinkedIn effectively to increase your Career &amp; Business Growth Opportunities. Here are some of the simple steps <a href=\"https:\/\/www.numero-uno-inc.com\/blog\/social-media-marketing\/how-to-use-linkedin-effectively\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about How to use LinkedIn effectively<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,13],"tags":[31,30,29],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","category-social-media-marketing","tag-how-to-use-linkedin-effectively","tag-linkedin","tag-linkedin-steps"],"_links":{"self":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":20,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":2771,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions\/2771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/media\/119"}],"wp:attachment":[{"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numero-uno-inc.com\/blog\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}